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飲み物NextGeneration

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前々から気になってたFreeStyleをためしました。アクエリアスの炭酸版。意外に売ってなくてなかなか入手出来なくていたのですが、あっさり会社の自動販売機にありました。かなりの盲点。(笑)

飲んだところあんまりアクエリアスって感じでもなく、普通に美味しかったです。バリエーション展開としては成功じゃないでしょうか。しかし最近は炭酸が流行り?つーかお茶ブームの次を業界が作ろうとしているとか?
この間書いたNudaにしても従来の炭酸路線ではなく「健康」というか「体に悪くない」って辺りを狙ってますよね。

飲み物業界にはいくつかのセグメントがあって「清涼飲料」「コーヒー」「お茶」あたりが確かデカイと言われたはずでして、お茶の世界で強いのは日本茶「お〜いお茶」、烏龍茶「サントリー烏龍茶」、紅茶「午後の紅茶」だったと思います。そしてコーヒーは「ジョージア」、ジュース系もコカコーラ関連が強かったはずです。自販機が多いからね。なのでコカコーラとしてはお茶に強い商品が欲しいんだけどなかなかメジャーなブランドが育たないという悩みがあるんですよ。

で、お茶とコーヒーは激戦区ですし、最近一段落した感があるので、そろそろ炭酸か?という業界の流れがあるのかな?なんて思ったわけですが、真相は分かりません。そう言えばキリンレモンも最近リニューアルしましたよね。パッケージデザインは佐藤可士和氏を起用して力を入れてます。

流行は振り子のようなモノ。ファッションの世界にしろ何にしろ、太いモノが流行れば細いモノが恋しくなるし、モノトーンの次はカラフルなモノになるはずです。ってことで来年あたりは健康志向からそろそろ人工着色料、砂糖ギトギトなクドい系炭酸飲料がブームになっていることでしょう。(笑)

ちなみに写真右に写ってるのは新映画版サンダーバードの2号です。色つながりで駆り出されました。(笑)

コメント

キリンレモンのCMはお姉ちゃんばかり印象に残って全然商品の印象が残りません(笑)。
昔の喉が痛くなるようなきつい炭酸のキリンレモンやスプライトが飲みたいなぁ。

>お姉ちゃんばかり印象に残って

まぁ、わたしも似たようなもんなのですが(笑)

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