Web2.0化へ
Web2.0と言う言葉も世間に浸透しつつある今日この頃ですが、私がこの日記をブログ化したのも、その世界を直に味わい、それに付いて行くことが目標でした。
極端に言えば、ブログという庶民のコンテンツがネット上の集合知や世論を作り出し、それを検索エンジンで探して利用する行為の裏では別の仕組みがお金を生み出そうとしています。みんなが無料でGoogleを使うことで、検索ワードにマッチした広告が自動挿入され、効率の良いダイレクトマーケティングを実現してるんです。また、ロングテールという言わば少数派の意見、好み、サイトであっても、寄り集まれば大きな儲けになる、という概念も誕生しております。
何が言いたいかと言うと、このサイトをブログ化しただけではまだ足りなくて、ここにGoogleやAmazonの広告を持ち込むことにしました。もちろん全然儲からないと思いますが、効率の良い広告や検索が何を生むのかを実際に味わってみたいと思います。
ってことで少し邪魔かもしれませんが、広告とか検索窓が今後登場します。
で、かなり端折りまくって説明したweb2.0の世界ですが、「ウェブ進化論(梅田 望夫 著)」という本が一番分かりやすく書いてくれてると思います。気になった人は読んでみましょう。今後の世界観のためにもね。
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