utakuru weblog

ロードスターを欲しがる世代がそれなりに歳を食ったので、少し楽に乗れるようにしただけかも。
最近の新人は一人でミニバンに乗るような人が多いので（笑）ターゲットをおやぢに絞ったのかもしれません。
ベンツのカタログAMGモデルのように、思いっきり質感を上げたハイパワー高額車を出したほうが売れる気がする。エンジンはMSアテンザで良いので内装をフルカーボン、フル黒皮、フル電動にするとかね。
結局NAの客は戻ってこないのだから（笑）

まぁ新型のNCに対する気持ちは、みんなそんなに心証悪くないんだよね。

「ああ、うんうん、なるほど。金にヨユーあれば普段の足で欲しいね」

とかの意見多いですよね。私も同じ。

でもさ、はたはたと同じで・・

・ヴィッツくらいの車格
・やっぱオープンの剛性感だなぁ、なんて感じの文句の付けようがあるパッケージ。
・かといって軽自動車は嫌。
・遠距離ドライブはそこそこ覚悟がいる。
・MG-Fのようなエクステリアで、あまりチャレンジしていないような外装。

ああ・・・こんなのだったら即買ってるわ、うん。

いわゆる「イノベーションのジレンマ」ってやつでしょうか。

既存の技術が顧客の要望を真摯に答えていくうちに、いつしか要求水準を超えて高コストになってしまう一方で、欠点も多いが可能性もある低コストの技術（破壊的技術）が地道に欠点を克服したとき、「こっちでいいじゃん」と顧客が一気にシフトして既存の技術が敗れ去る。

ロードスターにとっての「破壊的技術」は生まれうるか？

worksさん；
＞結局NAの客は戻ってこないのだから（笑）

ええ、現状のNA乗りってほとんどが中古で安く買った人達ですからねぇ。（笑）
でもさぁ、高い車にしちゃうとこれだったらベンツビーエムの方が良いじゃんって話で終わりますぜ。（笑）

ABIT氏：
＞ああ・・・こんなのだったら即買ってるわ、うん。

「NCは悪くないけど敢えて買い替える程じゃない」って辺りが本質かも。NC発売直前にNBを買った自分が全く悔しく感じてないというのもね。NCには「あ、これってオレの為の車だ、買わなきゃ」って思わせる部分が無いんじゃないかなぁ。

かせっち：
＞いわゆる「イノベーションのジレンマ」ってやつでしょうか。

そうそう、実はそれを考えながら書いてたのさ。車業界って常にそれが起こってるんだよね。しかも車格を上げてモデルラインナップのポジショニングをどんどん上昇させるのも自分達なら、上昇したことで空いたスペースに違う小さなモデルを新投入するのもまた自分達。この場合、「破壊的技術」っていうより「割切り」もしくは「視点の変更」なのかもね。

マツダにしても、「顧客の声を聞いてNCを開発しました」と言うのは十分にわかるけど、この高価になったNCを投入した事によって「新しい少し小さなサイズのビジネスチャンス」がもうひとつ出来たことに気がついてくれると最高ですね。

AZ-1　1200ccワイドボディ　希望（笑）但し、ガルウイング必須。

＞AZ-1　1200ccワイドボディ　希望（笑）但し、ガルウイング必須。

オープンじゃないじゃん。（笑）

NA、NBは「車好きレベル」の高い人を相手にしてましたよね。NCのターゲットはそこまで「車好きレベル」が高くないんです。「そこそこ車が好きで、子育ても一段落して、何かやりたくなった、お金にもソコソコ余裕のある人」のような気がする。その辺りの「車が好きで好きでたまらない感じがしない」ところに違和感があるのかなぁ？

マツダがNCで言ってる「ロードスターユーザーの裾野を拡げる」ってそう言うことなんですよね。モティベーションのそれほど高くない人を如何に多く巻き込めるかってことと同義ですからねぇ。

そう言う意味で「ガルウイング」ってのは車好き（スーパーカー世代）の象徴みたいなもんなので正しい意見かも。（笑）

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